Ecommerce SEO Agency That Drives Real Revenue
Your Partner in Long-Term E-commerce Growth
A Foundation Built for Profit
Our E-commerce SEO Specialists start with the technical foundations of your site. We implement critical Technical SEO fixes to improve site speed and ensure flawless sitemap alignment with the buyer journey. By analysing customer behaviour data and understanding your e-commerce margins and shipping economics, we identify your most profitable product opportunities from day one.
- We are experts on all major platforms, including Shopify, WooCommerce, and BigCommerce
- Our approach ensures a solid technical base for sustainable long-term e-commerce growth.
- We prioritise fixes that directly impact your bottom line and user experience.
Strategic Content That Converts
We move beyond basic optimisation to focus on strategic content creation. By conducting expert interviews, customer interviews, and audience & community research, we gather sales conversation insights to create conversion-focused content. From product descriptions and category pages to buying guides and FAQs, every piece is designed to build authority and guide customers through the buyer journey.
- We develop authority-building content like article pages / blog posts that attract and engage your target audience.
- Our content strategy drives both online sales and in-store foot traffic for businesses with physical stores.
- Every piece of content is crafted with a clear content structure and scannable UX for maximum impact.
Future-Proofing Your E-commerce SEO
The digital landscape is evolving with the rise of AI / LLMs. We future-proof your business with advanced AI optimisation and AI-search monitoring. Our team ensures your content has an AI-friendly content structure, making it easy for new technologies to parse and cite your brand as a trusted source, ensuring brand compliance and brand-safe messaging.
- We prepare your e-commerce store for the next generation of search.
10 Key Elements of Our Ecommerce SEO Optimisation
- Strategic Keyword Research: We go beyond basic keywords to target high-intent search terms that your ideal customers use when they are ready to buy. This includes analysing keywords for your products, categories, and informational content to capture users at every stage of the buyer journey.
- Technical SEO Foundation: A flawless technical foundation is non-negotiable. We prioritise critical technical fixes, including optimising your site speed, ensuring perfect mobile-friendliness, and creating a clean, crawlable site structure that search engines can easily understand.
- Scalable Site Architecture: For stores with hundreds or thousands of products, a logical site architecture is key. We design a scalable structure with intuitive category and sub-category layouts, making it easy for both users and search engines to navigate your entire product catalogue.
- Category & Product Page On-Page Optimisation: We meticulously optimise every critical on-page element, including title tags, meta descriptions, and URL structures. This ensures your category and product pages are perfectly aligned with your target keywords and stand out in search results.
- Compelling Product Descriptions: We write unique, persuasive product descriptions that are optimised for search engines and designed to convert. By highlighting benefits and addressing customer pain points, we turn your product pages into powerful sales tools.
- Image & Video Optimisation: High-quality visuals are crucial for e-commerce. We optimise all your images and videos with descriptive alt text and compressed file sizes to improve page load speed and enhance your visibility in visual search results.
- Structured Data (Schema Markup): We implement advanced schema markup to give search engines detailed information about your products, including price, stock availability, and customer ratings. This helps you earn rich snippets in search results, which can significantly increase your click-through rate.
- Content Marketing & Link Building: We create valuable content like buying guides, blog posts, and comparison articles that builds your authority and attracts high-quality backlinks. This content helps you rank for informational keywords and establishes your brand as a trusted expert in your industry.
- Conversion Rate Optimisation (CRO): Driving traffic is only half the battle. We continuously analyse customer behaviour data to identify and fix friction points in the user journey, from the landing page to the checkout, to maximise your Conversion Rate and Average Order Value (AOV).
- Performance Tracking & Analytics: We provide transparent, data-driven reporting by tracking key performance indicators (KPIs) in Google Analytics 4 (GA4). This allows us to monitor your progress, make informed decisions, and continuously refine your e-commerce SEO strategy for long-term success.
Cost Your SEO Project
Transparent Reporting & Honest Partnership
As a Google Premier Partner, we believe in an honest / no smoke-and-mirrors approach. Our senior practitioners provide transparent reporting through our Master Sheet, focusing on the KPI tracking that matters: Conversion Rate, Average Order Value (AOV), Returning Customers, and Sessions. We work on a flexible SEO retainer model, allowing for budget prioritisation to deliver the best results.
- We provide clear, actionable insights into your campaign’s performance.
- Our enterprise-level SEO messaging is tailored to your unique brand voice.
- We are committed to Compliance / Brand-safe messaging in all our strategies.
Previous SEO Case Study – The Hair Clinic
Case Study - 01
- URL: thehairclinic.co.nz
- Business Category: Hair Loss & Hair Restoration Clinic
- Goal: Improve organic visibility, rank for hair loss–related keywords, and increase consultation bookings through SEO
- Region: Auckland, New Zealand
| Keyword | Ranking | Verification |
|---|---|---|
| hair loss treatment | 1st | Verify |
| hair loss treatment NZ | 1st | Verify |
| prp hair treatment nz (Auckland) | 1st | Verify |
| prp hair treatment nz | 1st | Verify |
Previous SEO Case Study – Save My Bacon
Case Study - 02
- URL: savemybacon.co.nz
- Business Category: Online personal and short-term loans lender (consumer finance)
- Goal: Increase organic traffic, improve keyword rankings for terms like “quick cash loans NZ”, “online loans New Zealand”, and drive more loan applications via SEO
- Region: New Zealand
| Keyword | Ranking | Verification |
|---|---|---|
| Short Term Loans | 1st | Verify |
| short term loans bad credit | 1st | Verify |
| Short Term Loans | 1st | Verify |
Previous SEO Case Study – Urban Sales
Case Study - 03
- URL: urbansales.co.nz
- Business Category: Furniture & Home Decor Retailer
- Goal: Improve organic search visibility, target keywords like “modern furniture NZ”, “affordable sofas Auckland”, increase traffic to website and physical store visits
- Region: Auckland, New Zealand
| Keyword | Ranking | Verification |
|---|---|---|
| futon sofa bed | 1st | Verify |
| ikea dealers nz | 1st | Verify |
| Ikea nz | 1st | Verify |
| Ikea online nz | 1st | Verify |
| ikea store new zealand | 1st | Verify |
| ikea store nz | 1st | Verify |
Previous SEO Case Study – Craig Walker Building Removals
Case Study - 04
- URL: cwbr.co.nz
- Business Category: House & Building Relocations / Structural Moves (Relocatable homes)
- Goal: Increase website traffic and leads for home removal and relocation services, improve search visibility for keywords like “house removal Auckland”, “relocatable homes North Island NZ”, drive more contract enquiries through organic search
- Region: Auckland & North Island, New Zealand
| Keyword | Ranking | Verification |
|---|---|---|
| relocatable homes auckland | 1st | Verify |
| Houses for Removal Auckland | 1st | Verify |
| house removals | 1st | Verify |
| house removals auckland | 1st | Verify |
| house removal companies | 1st | Verify |
Frequently Asked Questions about Ecommerce SEO
I have traffic on my store but no sales. What's wrong?
This often indicates a conversion rate optimisation (CRO) issue, where your website traffic isn’t turning into customers. We analyse customer behaviour data to identify and fix gaps in your user experience, product descriptions, or checkout process to help convert that traffic into revenue.
Should I target a Local or Global Audience for My Ecommerce Store?
This depends on your products, shipping capabilities, and business goals. We help you analyse your market to determine the best strategy, whether that’s dominating the local NZ market or expanding to a global audience for scalable growth.
How much time will it take to see SEO results on my store?
While initial technical fixes can show results quickly, e-commerce SEO is a long-term investment. You can typically expect to see significant, sustainable growth in traffic and sales within 4-6 months as our strategic content and authority-building efforts gain momentum.
I have multiple products on my store. How do you handle that?
Our e-commerce SEO strategies are specifically designed for stores with large and complex product catalogues. We focus on creating a scalable site structure, optimising category pages, and ensuring every product is correctly indexed and easy for customers to find.
Do you work on individual product optimisation?
Yes, absolutely. We provide detailed optimisation for individual product pages, including writing compelling product descriptions, implementing schema markup, and optimising images. This ensures your key products have the best possible chance to rank and convert.