Google Ads Management Services That Deliver Results
Your Certified Google Premier Partner in Auckland, NZ
Strategic PPC for High-Intent Leads
We practice strategic pay-per-click (PPC) advertising designed for high-intent lead generation. By focusing on precise search intent matching, we ensure your ads are seen by customers actively looking for your services. This approach moves beyond simple clicks to deliver qualified leads ready to convert, making every dollar of your click budget count.
- Our data-driven bidding strategies ensure maximum efficiency and cost control.
- We believe in continuous campaign refinement for ongoing performance improvement.
- Our model is built on performance-based advertising that focuses on tangible results.
Data-Driven Bidding & Budget Strategy
A successful Google Ads campaign is built on a smart campaign bidding & budget strategy. We leverage deep insights from Google Analytics 4 (GA4) to make informed decisions, ensuring your budget is allocated for maximum impact. Our goal is simple: drive the highest possible Return on Ad Spend (ROAS) for our NZ businesses.
- We focus on optimization for conversion, turning clicks into customers.
- Benefit from flexible campaign scheduling to capture your audience at the right time.
- Our strategies are informed by deep local NZ market expertise.
Beyond Search: Remarketing & Display
Extend your reach and re-engage valuable prospects with Google Remarketing and the Google Display Network (GDN). We create campaigns that target past website visitors, keeping your brand top-of-mind and guiding them back to your site. This targeted audience segmentation is key to building a loyal customer base.
- Our display advertising campaigns are designed for brand awareness and re-engagement.
Top 10 Factors of a Successful Google Ads Campaign
- Clear Campaign Goals & Objectives: Every successful campaign starts with a clear goal, whether it’s generating leads, driving e-commerce sales, or increasing brand awareness. This objective dictates every subsequent decision, from your bidding strategy to the ad copy you write.
- In-Depth Keyword Research & Strategy: This is the cornerstone of any search campaign. It involves identifying high-intent keywords your customers are actively searching for and using negative keywords to filter out irrelevant traffic, ensuring your budget is spent only on qualified clicks.
- Compelling & Relevant Ad Copy: Your ad copy is your first impression. It must be highly relevant to the search query, highlight your unique selling proposition (USP), and include a strong call-to-action (CTA) that entices users to click.
- High-Quality, Optimised Landing Pages: The user journey doesn’t end at the click. Your landing page must be a seamless continuation of your ad, with a clear layout, fast load times, and a user-friendly design that makes it easy for visitors to convert.
- Smart Bidding & Budget Management: A strategic campaign bidding & budget strategy is crucial for maximising ROAS. This involves choosing the right bidding model (e.g., Maximise Conversions, Target CPA) and allocating your budget effectively across your best-performing campaigns and ad groups.
- Logical & Granular Account Structure: A well-organised account structure with tightly themed ad groups is essential for relevance and performance. This ensures your ads are highly relevant to your keywords, which leads to a higher Quality Score and lower costs.
- Precise Audience Targeting & Segmentation: Beyond keywords, successful campaigns leverage targeted audience segmentation. This includes using remarketing lists to re-engage past visitors, targeting specific demographics, and using in-market audiences to reach users actively researching your products or services.
- Robust Conversion Tracking: You can’t optimise what you don’t measure. Accurate conversion tracking using Google Analytics 4 (GA4) is non-negotiable, as it provides the data needed to understand which keywords, ads, and campaigns are driving real business results.
- Continuous A/B Testing & Optimisation: A Google Ads campaign is never truly “finished.” Continuous A/B testing of ad copy, landing pages, and bidding strategies is essential for ongoing improvement and continuous campaign refinement.
- Transparent Reporting & Performance Analysis: Regular, transparent reporting is key to understanding your campaign’s performance and identifying opportunities for growth. This involves analysing key metrics like click-through rate (CTR), conversion rate, and cost-per-acquisition (CPA) to make data-driven decisions.
Cost Your SEO Project
A Partnership Built on Trust & Transparency
As a Certified Google Premier Partner, we believe in trust and accountability. Our transparent, no hidden-fees model means you pay a one-off setup fee and a clear monthly management fee. You always maintain ad account ownership, and we provide the expertise for campaign scalability and long-term success. New clients may also be eligible for a promo credit to kickstart their campaigns.
- We are committed to transparency; you always own your data.
- Our relationship is a long-term investment in ad campaigns that grow with your business.
- We build partnerships based on trust and accountability.
Google Ads Case Study - 01
Campaign Objective
To manage and optimize a Christchurch-based landscaping company’s Google Ads campaign with a daily budget of NZD 15, ensuring efficient spend and maximum return on ad spend (ROAS).
To generate high-quality, conversion-ready leads through targeted keyword strategies and continuous campaign refinement.
To achieve consistent performance improvements by optimizing ad relevance, improving Quality Score, and lowering cost per lead while maintaining strong profitability.
| Metric | Value | Verification |
|---|---|---|
| Total Clicks | 428 | Verify |
| Total Impressions | 7,624 | Verify |
| Overall CTR | 5.61% | Verify |
| Avg. CPC | NZ$1.02 | Verify |
| Total Cost | NZ$436.78 | Verify |
| Total Conversions | 17 | Verify |
| Overall Cost/Conv. | NZ$25.69 | Verify |
Frequently Asked Questions about Google Ads
How do I know Google Ads can get me results?
The simplest way to check is to search for your main keywords on Google. If you see competitors running sponsored ads at the top, it’s a clear sign that Google Ads is a proven and effective channel for generating results in your industry.
How much budget do I need to spend on Google Ads?
Your ideal budget depends on your industry and goals, but we generally recommend a minimum click budget of $500 – $1000 per month to gather meaningful data. We can provide a more precise recommendation after analysing your specific market and competition.
What do you need from me to set up my Google Ads campaign?
To begin, we’ll need to understand your business goals, target audience, and key services or products you want to promote. We also require access to your website and Google Ads account to handle the technical setup and ongoing management.
Can I set up a campaign for multiple services?
Absolutely. We create separate, highly-targeted campaigns and ad groups for each of your different services. This ensures your ads are always extremely relevant to the user’s search query, which improves performance and leads to a better return on investment.
What is ROAS? How will you optimise it?
ROAS stands for Return on Ad Spend; it measures the revenue you earn for every dollar spent on advertising. We relentlessly optimise for a higher ROAS by using data-driven bidding strategies, improving your conversion rates, and continuously refining your campaigns for maximum profitability.